An article written by a client - regarding a series of web videos made by Chat Noir Productions Ltd
"If you’re willing to pay for YouTube ads, you can increase viewership of almost any video.
I did this myself, with my investing videos. When I paid $500 a month to YouTube, we generated over 10,000 views for a designated video. When I didn’t, viewership went down to 100-200 views.
But the metrics are very misleading. I didn’t see a spike in subscribers commensurate with the increase in viewers, so I stopped advertising and my subscriber numbers continued to grow organically.
But here’s the most interesting thing I learned: The number of subscribers and viewers you have may not have any relationship to the amount of business you generate from your videos. I have 472 subscribers. Yet the number of inquiries I’ve received for speaking engagements all over the world and coaching requests (including requests to consult on video projects) has more than doubled in my practice since I started posting videos."