More Info
Asda George were putting on fashion shows to promote their clothing range in support of BBC Children In Need.
They wanted these Fashions shows (that were happening at Asda Stores across the UK) to be filmed & edited in a quick turn-around time so that they could be viewed on the Asda website.
Solution
Chat Noir Productions were commissioned to travel around the country filming the Fashion show events at Asda stores.
Chat Noir documenting all the customers’, local community groups’ & Asda Colleagues’ involvement in raising money for BBC Children In Need, at each location.
The rushes were returned to base after each show & once there, were edited & made available to view online within a 24 hour period.
The video example on this page is from the Asda store in Thurrock, Essex, but shows were filmed & edited from right across the constituent countries of the UK.